The Cyberbrains

Research and contemplation in new media

Newspapers don’t need Mariotti

Jay Mariotti is a genius! I don’t know how he did it, but he realized something no one else has figured out yet. News, and especially sports news, he said is moving to the INTERNET! Wow, why didn’t I realize that?

Oh wait, I did, along with hundreds of other people. But that’s not my big beef with Mariotti’s sudden departure from the Chicago Sun-Times. I hadn’t even heard about it until today when a good friend told me about it. (Thanks David!) What really gets me is Mariotti’s audacity in how he announced his resignation. Newspapers may not be the medium of the future, but if Mariotti really cared about sports journalism, I don’t think he’d be so eager to jump from a sinking ship. Continue reading


August 28, 2008 Posted by | Hans Meyer | , , , | Leave a comment

Measuring the landscape

Last week at the AEJMC Convention in Chicago offered me a unique chance to get a feel for how new media is working its way into college program offerings. Because I am entering the final phase of my PhD program here at Missouri, I spent four-plus days during the convention interviewing for a number of jobs teaching new media. I purposely interviewed with programs of all shapes and sizes because I wanted the opportunity to see for myself where we are with all of this new media and journalism.

And the answer is: All over the place, and size doesn’t necessarily matter.

I talked with recruiters and professors from small schools who wanted a person who can innovate, big schools who wanted a person to teach entire courses on Dreamweaver, liberal arts colleges that were clinging to a model that saw the town newspaper as the big pipeline for students, and large research schools looking to blow up the model.

Some thoughts I take away:

Silos are still in: I was surprised to see the number of programs that still do convergence as a standalone program. I think I expected it to be more integrated across different platforms, especially at the smaller schools that require more versatile faculty. In talking about it with a faculty member at MU here today, they made a good point that I hadn’t considered: The industry hasn’t figured out what it needs or wants, so it’s tough to expect colleges to know what they need to do.

Skills vs. storytelling: The tension I saw over and over again was where the need to teach technology skills fits into the need for basic storytelling. One school wanted to teach all the hot tech things such as Flash, with little mention of how the journalism fits in. Regular readers of this blog probably know where I come down on this one, but I don’t see how teaching technology benefits students in the long run if it isn’t connected to storytelling. Technology still is merely a tool for storytelling in the hands of the journalist, and I’d rather teach students to think like journalists in relation to these tools so that they can focus on what is important when times change.

To blog or not to blog?: People who do curriculum are not always sure what to do with blogs in their program, whether to teach them as a publishing platform for the entrepreneurial journalist or as an outlet for news writing. My view is to do whatever you can with them, but make sure your students are blogging in every class. Blogging teaches so many good things (writing, editing, how hard it is to build an audience, etc.) that you literally could tap into different strengths with each course and still not cover them all.

College newspapers: Some of the smaller schools especially that have independent newspapers not part of the curriculum are having trouble convincing student editors of the need to get on the convergence train. So it is difficult for them to push innovation when they have no control over what the newspaper does and the platform it pursues. In makes me realize how lucky MU students here are because there are professional leaders in the newsroom to set the agenda for them.

All in all, an interesting week. I came away encouraged that schools on the whole are really thinking about this stuff, and I’m more encouraged when they’re wrestling with it rather than waiting around for the industry to solve the problem

Blogged with the Flock Browser

August 12, 2008 Posted by | Jeremy Littau | 1 Comment

Blogs give the big guns something to shoot for

There I was, staring down an entire auditorium full of folks wearing “Winchester,” “Weatherby” and “Remington” gimme caps who knew well how to shoot those guns. They were steely; I was nervous.
So I shot them with a blog.Clyde Bentley on the skeet range

Last week I spoke to the Professional Outdoor Media Association convention in Sioux Falls, S.D. It’s a group of outdoor magazine publishers, the freelance writers who fill their pages and the gun or fishing equipment manufacturers who support them. POMA Executive Director Laurie Lee Dovey asked me to answer a deceptively simple question: “Is print dead?”

I think it may be easier to drop a charging water buffalo with a slingshot than to give the definitive answer. Mine was “yes, no and depends on how you define ‘print’.”

My slide for the “yes” explanation earned a few chuckles: Me in my hunting gear (albeit armed with a laptop) smiling over the pile of dead magazines on my truck’s fender. “Yes – and I bagged it.” And I told them how technology is pushing the print world hard to go digital.

But the “no” (me reading in my library) is very much still out there. People are reading books and other publications by the droves. And of course, Baby Boomers will remain the primary American market for more than a decade. (Boomers grew up with print. Even if they use computers, they compare all media with the print with which they are familiar). Perhaps more critically, the Web has yet to reproduce the comfort level of a magazine or book (who cuddles up with a good laptop?).

But it is the “depends” that really counts – and where I winged a few gun writers.
Print journalism is the transfer of information using those little squiggles we call letters. When Gutenberg built his press, it didn’t mean the words that monks inscribed on parchment went away. Print survives even if the technology it uses changes. So even if we use e-ink or PDF, the call is still for a good story.

They liked that. They liked less my advice that they all launch blogs whether they like the medium or not.
Why blog if your expertise is crafting beautiful tales of an autumn duck hunt? Or if you are in your 60s, can’t figure out the TV remote but can trick any bass in the lake into taking your hook?

I passed on to them the advice of my friend and fellow cyber soul, Steve Yelvington:
“Clyde, if you don’t have a blog in our business, you don’t exist.”

Blogging is not the be-all to end-all. And as fellow cyberbrain Hans Meyer pointed out, it is an uncomfortable task for most professional writers. We spend our whole day turning thoughts into written words, so a blog is just another nagging chore.

But for critics, tech experts and writers – especially freelance writers – a blog is a type of advertising once reserved for Yellow Pages. It gives you presence.

In the scheme of things, blogs are poorly read. But they are specifically read by people who have an interest in the bloggers specialty. More importantly, blogs posts each have individual URLs. That means the fact that a blog read by only a handful of people does not keep it from having substantial power. A single post can be passed on blog-to-blog until it lands at the top of national agenda (witness Rathergate).

Several of the writers in the audience were visibly shaken by my admonition. Then I showed them how easy it is to use Blogger. The clincher was when an old fellow with a country-boy drawl told the, “Well, I’ve been blogging for quite a while. It’s not so hard.”

I’m curious to see what type of blogging community develops within POMA. One of my early editors told me that the three topics that could always generate an argument were politics, religion and game management. Given the level of expertise among its members and the fact hunting and fishing IS their religion, it should a lively corner of the blogosphere.

August 6, 2008 Posted by | Clyde Bentley | 3 Comments

Keeping up with the bloggers

Thinking in the sunI have a confession to make, and I’m not proud to do it. My wife is a better blogger than me. Yes, my wife, who writes about how she hates blogging, posts far more frequently than I ever had, even when I had to blog for a class. In fact, I think my wife is exposing me for what I am – a cold intellectual who can talk the talk but not walk the walk.OK, maybe that’s a bit harsh, but she has definitely taught me two lessons about blogging that both I and media professionals need to hear. First, blogs thrive on constantly updated content, whether it’s a short blurb about your kids or a breaking news item. Second, we are naive if we think blog writing and reading are exclusively the domain of the pseudo-intellectual, politically active news junkie. Just looking at the blogroll on my wife’s blog alone shows that average people are making and renewing lasting connections through frequent online posts.For newspapers to truly embrace their audiences online, they could learn a thing or two from the vibrant community to which my wife now belongs.  Continue reading

August 3, 2008 Posted by | Hans Meyer | Leave a comment

The Web on a cell phone? A dialogue

The Cyberbrains had the following discussion over e-mail the last few days (I know, we are so old school.) It all started when Clyde asked how Web pages looked on an iPhone and evolved into a treatise on the viability of the mobile web. It included Cyberbrains Clyde Bentley, Joe Kokenge, Jeremy Littau, Deborah Mason, and me, Hans K. Meyer. It’s kind of long, but we thought it pretty profound and appropriate for this forum, so we’re posting it here in its entirety in a point-counterpoint format. We hope it makes sense, and more importantly makes you think about why people use their cell phones, the Internet and when they use them together.

CLYDE: AT&T seems to have increased the operating speed of its cellular Web connection recently. I’ve just started reading a few papers on my Treo because it is now fast and easy. Today I read the NY Times, the Columbia Tribune and the Missourian.

The Times is great. It is only slightly slower than reading on my laptop. The Trib has some layout problems, but eventually reformats and does a pretty good job with color photos and stories. The Missourian is problematic. It immediately tried to download 160 MB of homepage. That homepage started as a big block of headers and navigation links. When it reformatted, it put half the page in big black blocks with purple type.

I had not read our version of the Taser story, but had read Tom’s e-mail on my phone. I read the story on the home page, then it gave me a sidebar link the the “Captain says..”, but that turned out to be the same story.

When I scrolled down to the bottom of the page, the ads went a bit crazy. I’ll keep playing with this, partly because I’m now addicted. BTW, on the Treo the type reformats to one column wide and about 12 point, with 14-point bold headlines. Very readable. The photos have good color. Haven’t tried the video links.

Can someone tell me how the page looks on an iPhone?

JEREMY: Digmo surfs OK on my iPod Touch, not sure how similar the tech is to what the iPhone offers. The page does load slower than I expected though.

CLYDE: You are using WiFi. Most phones use cell web. We need to get more tests on that.

JEREMY: Ah, then yes, very different. I know very little about cell web, as I don’t sleep with my Blackberry like Hans. 🙂

HANS: Ok, I do not sleep with my Blackberry. Actually, I broke it, so thanks Jeremy for bringing up a very painful memory!

From what I understand, Blackberries and Treos have native software that truncates pages so they’ll fit on the smaller screen. Most of the major sites include code that interacts with this truncation software to make the sites look good. Smaller web pages do not. For example, I could see ESPN great on my Blackberry, but not MyMissourian or DigMo.

Apple uses entirely different software that tries to replicate the same page you’d see on your Apple desktop. It doesn’t truncate (whether connected on wifi or cellularly). The bugaboo I’ve heard on iPhones is sometimes the zooming feature doesn’t work, but all web pages should display fine.

Here’s an article that makes the distinctions better than I could.

By the way, I’d argue with you against young people using their cell phones to access the Internet. The old interfaces were so bad that all you could do was download a ringtone or see some news headlines. The only people I ever seen on the Internet have an iPhone, but that’s half the campus now.

JOE: Hans, I’m with you there. Surfing the net on a phone is really only worthwhile if you have an iPhone. Unless there’s some new fangled cellphone model out there that I don’t know about. It’s funny too, why can I get Internet almost everywhere on an iPhone but I still have to “find” wireless with my laptop. Ridiculous. If they can do it on a phone, they sure as heck could do it on my computer. And even if your download speeds are awesome, using an iPhone to actually do stuff on the Web is a pain. I mean how much can you actually do for how long on a screen the size of a tarot card. I want free wireless everywhere on my computer. That’s what I want.

CLYDE: Whoa! There are plenty of cell phones out there that are great Web platforms. Actually, the iPhone is a latecomer to that genre. Nokia, Sony-Erickson and Samsung have been turning out high-quality Web browsers for years. We don’t know about them because our phone system just reached the level that it can actually do the Web work.

We stayed 2G (second generation) long after Europe and Asia moved to 3G.

Now Asia is evolving into 4G, which allows good TV reception. The high speed that AT&T offered over the last two years was actually 2.5G. But 3G came up a few months ago, significantly increasing the speed of download.

IPhones get their Web reputation from using WiFi, which is also available from most other phone manufacturers. But WiFi is seldom available if you are mobile. It requires that you go to an identifiable place and keep there while you are connected. Not very handy.

Mobile Web, on the other hand, uses the telephone’s own system. It is far more predominate than mobile WiFi – even my $15 AT&T Go Phone could access the Web. I will bet a cup of coffee that your own phone has Web access, Joe.

My major use is to access Google Maps when I am on the road. Works great. I also look up products when I am shopping and read the Times while in waiting rooms.

Readability on phones is not bad, especially if the site is reformatted. Even the Missourian formats into one column for reading. One column on a phone is about the same width and type size as a column in the newspaper.

It’s pretty easy to read. It’s quite amazing how much you can do on that screen. The Treo has a stylus, which I find is much more accurate than my fat fingers.

The New York Times and others format so that the headlines, photos and sidebars are easily read. They go without the annoying design “button” text that take up so much space on the Missourian.

Your desire for universal wireless has some limitations, Joe. It would take WiMax to give you enough range to even walk around town. WiMax, however, does not use the same frequency as WiFi. I understand the next iPhone will have WiMax capacity, but so far you need to get a special modem for your computer to make it work. And buy a subscription (no free lunch with WiMax).

Don’t short those little phones. There are millions and millions of them out there and the phone companies are making a big push to get folks to use their Web browsers.

You can find out about 4G, WiMax, here.

Here is a review of 5 great phones. Here is a peek at what is happening in Asia:

And if you are still confused, here is an interesting piece on how mobile phones differ in the European and U.S. cultures.

HANS: This is a discussion we should be having on the Cyberbrains. I’m well aware of the phones that offer Internet. My free Motorola V70 offers Internet as well, but c’mon Clyde, can you use it?

You made the exact same point on your tryout of the Nokia N90. It’s just not functional enough for more than occasionally looking up directions, texting or downloading a ringtone. I don’t have any hard and fast research to back this up (and I think we should do some) but I’d be willing to bet dollars to doughnuts that Web use on ANY phone is limited. I remember when a certain professor got an iPhone last year about this time and I had to help her set most of it up.

I think what we are really talking about here is diffusal of innovations theory. No matter how many cool gizmos and capabilities phones offer, everyone except the early adopters will only use what they need it for. How many people actually need Internet 24/7, OK besides you and me.

Don’t know why I’m so fired up about this. I guess I just missed the other cool discussions you guys were having.

JEREMY: Another point is you have to pay for those super great phones. iPhones have some social cachet, I can’t even name another slick Web surfing phone. When in doubt, I want the free phone, and that usually doesn’t do all the big stuff of the others.

Truthfully, when I think of my phone, I don’t think of it as a web device. I don’t even text message that much with it. I know in other countries like South Korea the phone is more central, but I don’t see it being used for the Web a lot in everyday life here in Columbia unless it’s an iPhone.

JEREMY: I’ve heard you make a good point about South Korea in particular, that it is a commuter culture more suited for reading material in a mobile way. In the U.S., that has translated to newspaper use because our subways aren’t really great for being wired or getting phone reception all of the time. So perhaps if it takes off stateside, it could happen in commuter culture (of which we will all be members in two years when gas hits $20 per gallon).

The one caution I would make is that technology isn’t what changes society, it’s how we use it that changes society. The use of a killer app in one culture might have little use in another, or they might use it differently.

We saw with OhMyNews that citizen journalism as they experienced it was very, very different than ours. The web surfing technology looks damn cool (if my iPod is any indication), but there has to be cultural reasons to adopt it. I have surfed the web with my iPod something like 5 times in the six months I’ve had it. Four of those times were in the first two weeks after I got it. I have yet to figure out its utility for me (interestingly, it has little to do with finding a hotspot) even if the technology is pretty cool to me.

Apple seems to have found a way with the iPhone, combining a lot of essential features into one product. Maybe I’d surf more on my phone if I had one. But to be honest, beyond the cost I don’t want to shell out that much a month for service. To me, the latter (phone plus data monthly fees, according to /. those will run about $110 per month) is probably the big barrier for entry to me, and I’m sure it is to a lot other potential adopters. Oh my god, I think I’m a cheapskate.

But on a serious note, I agree there are a lot of research avenues here.

CLYDE: This is a good discussion and could lead to good research. I wonder what people do with their phones other than talk on them? Do they take photos? Do they listen to music (most new phones have some MP3)? Do they Web surf?

Part of what I was pointing out in that European article is that we “assume” a phone is not a Web tool. The Europeans and Asians do. Now we have 3G, we may also. It makes a BIG difference. But right now only Apple is taking advantage of that.

JOE: Clyde, thanks for the articles. I will check them out. Jeremy, I remember reading this article about cell phone novels in Japan. These become actual bestsellers, on paper even, but they start out pecked out on a cell phone. I thought of that as a fun example of the print/web intersection. And, it really argues against my complaining that I can’t do work on a mobile device, which I would love to do instead of driving. My phone is ancient, though, and maybe that’s the problem. If I had media money to invest, though, I would put as much as I could in a mobile browsing technologies and ways to get cool content on it.

Cross my fingers and hope for a house in Brentwood. It’s going there eventually. (As for me in Brentwood, that’s more of a long shot.)

CLYDE: By the way, if you push AT&T you can get a Web bargain. I pay $19.99 a month for unlimited Web and 200 messages a month. It is called Media Max 200 and is not advertised. I added it to get my MU e-mail via the Palm VersaMail program. All I do is hit “sync” and it updates my mail and calendar. But now I am using the Web more and more.

When I temporarily had another phone, I just used Webmail. I still do that with my G-mail account. Works like a charm.

Now the biggie:

How are we going to get this discussion onto our blog? Should we just copy the thread in order and plug it in? Or somehow summarize it. It is too good to leave behind in an inbox.

DEBRA: OK, I am a Mac snob but I will say that while there are many phones that offer web surfing, etc., there is a look and feel and “fun” element of the iphone that certainly was not matched by my highly utilitarian Blackberry. I can’t keep my kids away from my iphone. True, there will be imitators quick enough, but even though there are imitators to the ipod nothing comes close in sales. It’s not just the “fun” element of the Ipod, but it’s a combination w/ the easily accessible and reasonably priced content on the itunes stores. Content and device, I think.

So what is it about these devices that go beyond functionality to make the device part of the entertainment. That is what matters to my 15-year-old.

JOE: Debra, I agree. Not that this is about age, (and I don’t mean anything by that) I just realized that at my age and social position now, I feel the reason of practicality and the pull of the “shiny and slick.” I always would have liked to work from a mobile device but never thought about buying a Blackberry. But I would think about buying an iphone, when, it appears, the functionality is more or less the same.

But, there’s no reason why utilitarian shouldn’t be sexy and fun, other than the designers were too lazy to make “x” utilitarian, sexy and fun. And, newswise, I say that’s the bar that’s been set for any product. At least when it comes to young people. Like is the New York Times for college age kids who actually read. And, sad to say, I think what makes something sexy and fun is marketing, at least in part. The iphone design is super-cool and slick. But so are those 80 foot billboards in Times Square and looming over the corner of Sunset and Vine. How does that slogan go, “Advertising is the fuel of a free press?”

JEREMY: One other thought I have is that Debra is describing a sense of cultural cachet that goes with owning one of these, but is that the realm of early adopters or something that drives the diffusion of innovation? To me it would seem that if you’re not dealing with the volatile teen/tween market, then cool and hip aren’t selling points so much as utility. I find myself thinking that if Apple will continueto have success with the iPhone, they’ll have to sell its features and uses more than its social hipness.

It’s the same reason I don’t own a riding mower; I think it’d be fun to own one and ride around, but I don’t have a lawn. And what’s thepoint of owning a Prius if you don’t drive very much? As much as I want to think these situations are classic laggard behavior, I think that’s more rooted in the rational self-interest of capitalistic market behavior. I think Hans is right that D of I theory has some anchors in this discussion.

By the way, it occurs to me that what Clyde has been posting on is the media dependency side of U&G theory, where I am more talkingabout the utility and needs gratified side of it. Theoretically speaking, we’re talking the same language even if we are disagreeing in plain terms.

This discussion is making me feel old. We need to stop that.

July 30, 2008 Posted by | Clyde Bentley, From The Cyberbrains, Hans Ibold, Hans Meyer, Jeremy Littau, Joe Kokenge | Leave a comment

Upgrading the old OS

“You must unlearn what you have learned”

I’ve been conducting something of a study in individual change this summer, and somewhat by accident. Students in online MU’s masters program have been asking for a Web course version of Online Journalism, the course we teach here at MU. In our brick-and-mortar version, we teach social and participatory media, and as far as we know we’re still the only school in the country that teaches citizen media in the classroom.

For the online masters class, that wasn’t as possible. The program is stocked with working professionals trying to further their education and get a little more current on what’s driving the changes in the industry. We still do the theory-and-practice thing that is the Missouri Method, but rather than make them practice it we instead stress integration in their current work practice. Continue reading

July 27, 2008 Posted by | Jeremy Littau | Leave a comment


I wasn’t quite sure how to react when Clyde passed this link to me and the rest of the Cyberbrains. My wife was sittingWebcam mug Hans next to me in our downstairs office / sewing room (She sews, not me!) and I didn’t want to break into histrionics. Besides, she’s an intelligent news consumer as well, with a perspective that’s different, and probably more grounded in reality than mine.

But as I explained to her why it’s bordering on blasphemous for anything resembling a newscast to try to sneak an ad past its consumers, I actually made sense, so much sense, in fact, she encouraged me to share it. Her exact comment was something along the lines of, “Don’t you have a blog for this?”

So here’s the rub, and I’ll try to get to it without resorting to the tired arguments that news should be a public service, news shouldn’t focus only on money, big business shouldn’t control the news because frankly, we know none of those are true. News has always been, and should be to some extent, about making money, maybe not obscene 30 percent margins, but at least some. It makes the news gatherers responsive to their audience, which I think citizen journalism has taught us is needed now more than ever.

We also know that as nefarious as McDonald’s is, they aren’t placing fake cups of iced coffee on the morning news desk in a plot to take over the world or even control the news. How many McDonald’s related stories will the Las Vegas station cover anyway?

I also won’t talk about how news needs to fix its broken trust with its audiences, as Roy Peter Clark discussed today in Poynter’s Centerpiece, because while I do agree, I’m not sure that this move really adds to the woes the media have already inflicted by allowing front page ads or signing revenue sharing agreements with sports stadiums. The real problem with these ads, as Clark states, is they lack transparency, a vital cog to reconnecting with audieces. Audiences deserve to know who journalists spoke to, who they didn’t, and how they gathered their stories. In the same vein, they deserve to be told explicitly they are watching an ad, and this is where I think Clark misses the point.

I would not have a problem if the newscast began with, “This insipid babble brought to you by McDonald’s, your stop for scalding hot coffee.” I’d even have less of a problem with this if the anchors were told they had to drink from the cup three times each hour, while also uttering, “MickeyD’s now serves iced frappalattachinos.” What I dislike and what I think goes against a core journalistic value is that it looks like the news station is trying to pull a fast one. It’s like they are the Wizard of Oz saying, “Pay no attention to the beverage on the desk, except of course when you are driving down the road past some Golden Arches and you’re thirsty.” 

I like my news like my McDonald’s Quarter Pounders with Cheese. I choose both because I know what I’m going to get. Let’s keep it that way.

July 24, 2008 Posted by | From The Cyberbrains | Leave a comment

A prophecy fulfilled

While reviewing Dan Gillmor’s We The Media for my comprehensive exams, I came across an interesting prediction about the 2008 campaign.

Gillmor had just spent pages talking about the 2004 Howard Dean campaign, how his choice to open up the lines of conversation using Web tools helped fuel his rise from a nobody to the front runner by the end of 2003. The grassroots organization that happened via social networking became an engine for activism, volunteerism, and fund-raising.

While many looked at Dean’s subsequent implosion as a sign that all of the Web activity was merely a bubble, Gillmor rightly said those critics are off base. His fall from the top of the heap isn’t a sign the movement wasn’t sustainable; it was a sign that using interactivity on the Web can turn an unknown into a contender. What Gillmor noted is it takes the right kind of candidate to lead that kind of a movement. Dean wasn’t it, but they do exist.

Then he closes the discussion with this, written in 2005:

Open-source politics is about participation – financial as well as on the issues of policy and governance – from people on the edges. People all over the world work on small parts of big open-source software projects that create some of the most important and reliable components on the Internet; people everywhere can work on similarly stable components for a participatory political life in much more efficient ways than in the past. … A safe prediction: Net-savvy campaigning will be the rule by 2008, and it will be lower-level candidates who do the next wave of innovating.

Sound like anyone we know? It’s hard to believe, but a year ago Barack Obama was given no chance at the Democratic Party nomination. But I continue to believe one big reason for his success is he understood the Internet better than any other candidate. It isn’t just fundraising; his Web site is fully interactive and implements social networking tools that allow people to connect to one another. This allowed people “on the edges” (as composed to people at “power centers” who control all decisions; this is a big concept in Gillmor’s book) to get his message out. Eight years ago, it’s hard to imagine Obama finding success using the old template.

Crossposted at Creative Destruction

July 18, 2008 Posted by | Jeremy Littau | Leave a comment

Vanity Fair’s history of the Net

jpkthumb.jpgThis month’s (or actually next month’s, July-month’s) Vanity Fair has a great article “An oral history of the Internet: How the Web Was Won.”

The article does just that, with quotes and anecdotes from the big names today, the guys and gals who made all the dough and quotes from the egg-heads who made it all happen.

Here’s some highlights in case you don’t want to shell out six odd bucks:

Jim Clark is one of the founders of Netscape:

One of the things that struck me at that early embryonic state (the early 90s) was that the Internet was going to mutate the newspaper industry, was going to change the classified-ad business, and change the music business. And so I went around and met with Rolling Stone magazine. I met with Times Mirror Company, Time Warner. We demonstrated how you could play music over this thing, how you could shop for records, shop for CDs. We demonstrated a bunch of shopping applications. We wanted to show the newspapers what they were going to undergo.

The venerable Jann Wenner of Rolling Stone wasn’t a taker and neither were the newspapers. DOH!

They got another chance, however.

Vinod Khosla created Sun Microsystems with some Stanford buddies and later joined a prestigious venture capital firm Kleiner, Perkins Caufield & Byers.

“The media people essentially did not think the Internet would be important or disruptive. In 1996, I got together the C.E.O.’s of 9 of the 10 major newspaper companies in America in a single room to propose something called the New Century Network. It was the C.E.O.’s of The Washington Post, and The New York Times and Gannett and Times Mirror and Tribune and I forget who else. They couldn’t convince themselves that a Google, a Yahoo or an eBay would be important, or that eBay could ever replace classified advertising.”


Don’t even mention Craigslist to them. And speaking of that list. Continue reading

June 12, 2008 Posted by | From The Cyberbrains, Joe Kokenge | 1 Comment

TV strikes out; CJ’s in the bullpen

As hard as it might seem on sports fans now, the demise of local sports on television might be the precursor to a jock-world bonanza.

KRCG in Jefferson City, MO recently eliminated its sports department as part of a cost-cutting binge of layoffs. ???????? ????? ????????Clyde BentleyBut it is not the first station to do so. Stations from Norfolk to Las Vegas have given sports the ax in a move that seems antithetical to our belated realization that “local” means “popular.”

The trouble with local sports on television, however, is not the content itself. It’s the demographics of the market and the logistics of television.

Sports sections, be they on TV broadcasts or in newspapers, are advertising dogs. I cannot tell you how many times when I was a newspaper general manager I had to discount agency ads when they ended up in the sports section.

Sports fans are loyal readers or viewers. But they are guys. And guys seldom make buying decisions in American households. A study by Mediamark in 2004 showed that just under half of male readers go to the sports section but that less than a quarter of women do. That alone might not be a marketing challenge, but 63% of women peruse the general news section – joined by 57% of the men. You can also get a closer point spread in business, opinion, classified and even the comics.

An advertiser has to ask why they should display their wares to a bunch of fellows who don’t know a sale from a sail when they can get both the men and the real buyers in many other sections of the paper or segments of the TV news.

That’s bad for newspapers, but the emphasis on local news is doubly bad for television.

A newspaper typically covers a city and a few small towns around it. But the television station in the same market beams its programming over hundreds of square miles. The newspaper may have three or even a half dozen high schools in its coverage area. Even a small market station like KRCG has dozens of high schools, scores of junior highs and perhaps thousands of Little League teams. No one can afford to send reporters to all the games and no evening newscast has enough time to air all the stories.

TV stations do best covering what a whole lot of people want to watch. Local sports are important, but I have absolutely no interest in the junior varsity volleyball scores from a town I’m not sure how to drive to.
Fortunately, there is a great solution in the wings. And we don’t even have to invent it.

The Internet provides an easy way to disseminate that information widely without requiring everyone to read or watch it. As my old friend and media watcher Vin Crosbie once said, “The Internet is not a mass medium. It’s a massively delivered niche medium.”

Internet-facilitated coverage is ideal for sports. It’s cheap to publish, easy to access and allows the consumer to pick just the stories that interest them.

Of course, the technology alone doesn’t answer the staffing problem. That’s still a whole lot of games to cover. So bring in the citizen journalism cavalry.

I spent several years as a Little League then youth soccer dad. I bought an outrageously expensive telephoto lens so I could capture the mud on my goalkeeper-son’s face as he dove for the ball. And I wasn’t alone. It was surprising how many times I had to jockey for shots with other parents.
The parents are there, they are interested and they are shooting photos and recording stats. The hard work is organizing the effort to collect that information. Those of us who have worked in citizen journalism for any time at all know the fallacy of the “Field of Dreams Syndrome.” Just because you build the Web site doesn’t mean they will come.

Good. That means careers for journalists. Organizing parents and sports fans is not all that different than coordinating a huge newsroom. Or riding herd on the freelancers for a magazine. It can be done.
So sorry, sports fans. The tube is going dark. But not to worry, as the game will go on. Just stay tuned.

May 26, 2008 Posted by | Clyde Bentley | Leave a comment