The Cyberbrains

Research and contemplation in new media

The Starbucks model

Jeremy LittauMy wife and I had an interesting conversation today about the “Starbucks way” of doing things. I know there are Starbucks haters out there who accuse it of going into towns and driving local business into bankruptcy, but they are a different kind of company. They don’t go in and slash prices like Wal-Mart, making it impossible for companies to compete. In most places I have lived, Starbucks coffee actually costs more than most others in the community.

How can you charge more and succeed? By offering a superior product, and by that I am not just talking about the coffee. Continue reading

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September 3, 2007 Posted by | Jeremy Littau | Leave a comment